Webie Content

A practical guide to building a marketing tech stack for SMEs: core layers, a six-step plan, budget tips and a…

GDPR-compliant marketing for SMEs: lawful basis, consent, cookies, email outreach and vendor contracts, plus a practical checklist for your team.

Marketing budget planning for SMEs: how much to spend, three budgeting methods, a six-step process, a 70/20/10 channel split and…

How to set marketing goals and KPIs for SMEs: OKR vs SMART compared, KPI examples per funnel stage, a five-step…

Build positioning and a value proposition that converts: angles, a statement template, page structure, testing methods and a checklist for…

A 6-step competitor analysis framework for European SMEs: map competitors, score them in a matrix, build an evidence-based SWOT and…

Define your ideal customer profile step by step: ICP vs buyer persona, B2B and B2C differences, a ready-to-use template and…

Build a marketing strategy for SMEs step by step: audience, positioning, KPIs, channels, budget and GDPR, plus a practical 90-day…