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INDUSTRY SOLUTIONS
Beauty & Wellness
Digital Strategy · Vietnam
$2.8B
Vietnam Beauty Market Size
14%
Annual Market Growth
78%
Consumers Research Beauty Online
Webie Vietnam
Beauty & Wellness
Digital Solutions
Ho Chi Minh City
Webie Vietnam
Beauty & Wellness
Digital Solutions
Ho Chi Minh City
Webie Vietnam
Beauty & Wellness
Digital Solutions
Ho Chi Minh City
01 — Overview
Vietnam's Beauty Scene Is Moving Fast
Vietnam’s beauty and wellness market is undergoing rapid transformation. A young, digitally native population — highly engaged on TikTok, Shopee, and Zalo — is actively seeking premium skincare, professional spa treatments, and holistic wellness experiences.
Foreign brands face a real challenge: building trust in a market with deep loyalty to local products, navigating platforms that behave very differently from Western equivalents, and communicating quality to an audience that researches extensively before spending.
500%
Beauty content growth on TikTok Vietnam (2024)
68%
Women research skincare on social before purchase
74M
Zalo monthly active users
#1
Beauty is top-selling category on Shopee Vietnam
02 — What We Do
Our Services for Beauty Brands
A full suite of digital services built for beauty and wellness businesses in Vietnam’s competitive landscape — delivered in English, executed locally.
01
Website Design & Development
Elegant, mobile-first websites with online booking, product catalogues, and local SEO built in from day one.
02
Social Media Management
Content creation and community management across TikTok, Facebook, Instagram, and Zalo — tailored to Vietnamese beauty culture.
03
TikTok & Video Content
Elegant, mobile-first websites with online booking, product catalogues, and local SEO built in from day one.
04
KOL & Influencer Management
We identify and manage beauty influencer partnerships that actually convert — from nano-influencers to established KOLs.
05
Shopee & E-commerce
Full Shopee Beauty store setup, TikTok Shop listings, and campaign management — maximising your product visibility.
06
Performance Advertising
Data-driven paid campaigns on Facebook, Google, and TikTok — optimised for the Vietnamese beauty consumer.
03 — CHALLENGES
Why Foreign Brands Struggle Here
Most foreign beauty brands enter Vietnam with a strategy that worked at home. It rarely works here. These are the six issues we see most often.
01
Missing Key Vietnamese Platforms
Instagram and Facebook alone won’t reach the majority of Vietnamese consumers. TikTok, Shopee, and Zalo are where discovery and purchase decisions actually happen.
02
Content That Doesn't Resonate
Translated Western beauty content rarely works. Messaging needs to reflect local skin concerns, beauty ideals, and visual aesthetics that drive engagement.
03
Trust & Authenticity Barriers
Vietnamese consumers are skeptical of foreign brands. Negative comments on Shopee or Facebook — in Vietnamese — can derail a launch before it gains momentum.
04
Invisible on Local Search
Local SEO for beauty businesses in Vietnam requires a specific, localised approach that most international agencies don’t understand or execute well.
04 — HOW WE WORK
Our Process,
Simplified
01
Brand Audit
We audit your digital presence and map your competitors in the Vietnamese beauty market.
02
Strategy
Platform selection, content direction, influencer tiers, and budget — aligned to your goals.
03
Execution
Our bilingual team handles everything — fully transparent, reported in English.
04
Reporting
Monthly reports with honest analysis — no vanity metrics, only what impacts revenue.
05
Scale
We refine what works and scale strategically — building a sustainable growth engine.